Walt Goshert

“Sales is a numbers game” is one big, fat, lazy, misunderstood lie.

You hear it said all the time to boost slumping spirits.

“I got the best pizza in town.”

“I do great, amazing work.”

“My client service is better than anyone else.”

“My clients always refer me… everybody knows about me.”

“Just look at all these charts and my proposal. It all makes logical sense… you’ll see.”

Yeah right… and Dr. Phil is the most competent, highly qualified psychologist in America. (But he is one hellva marketer!)

Perhaps you need to face this fact:

High quality typically is a marketing problem.

Without traffic to your local website, your website is simply another expense rather than a sales-generating asset.

Just as there are ways to drive traffic- visits, phone calls, inquiries- to your local business in the offline world, there are endless tactics to increase traffic to your local website.

Now with “Inbound Marketing”, you can have customers coming to you via your website to do business with you rather than interrupting them with paid ads. It’s not that paid ads don’t work; (in fact, paid Online Ads DO work to jump start traffic to your local website) they simply don’t work as well. Inbound marketing positions you with respect and credibility.

The Online World of Inbound Marketing is relatively new, and constantly and rapidly changing. Every day a new twist or angle seems to emerge. However, just because it’s new, doesn’t mean you should dismiss the possibilities of how it can work for your local business.

7 Ways to Drive Traffic to Your Local Website:

The difference between “Customer” vs. “Client” marketing thinking is huge.

Why? Read this.

You Still Calling “em “Customers”?

Here’s another huge “Why”…

Is your marketing “sharks with frickin’ laser beams attached to their heads” aggressive?