Archive for February, 2010


Wide Open Marketing Thinking

  “Minds are like parachutes- not much good unless they are open.” Mackay’s Moral   What’s the toughest thing you DO in your business?   So often in business, we’re comfortable in the DOING. We’re always busy DOING. CPAs are busy DOING taxes. (Like my brother, a partner in a CPA Firm. Typically during this [...]

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Keep a Close Eye on Google…

… for Your Local Business Marketing One guy I follow for marketing is Dan Kennedy. He’s described as ” provocative,irreverent, and sarcastic… but most important he’s effective.” I’ll take effective all day long. Yesterday, Bill Glazer, Dan’s business partner, greeted me with this email about the NEW Economy: Welcome to the NEW Economy. It’s not [...]

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Tune Up Your Listening Station

      Psst… Listen Up! You wanna know the secret to making online marketing work for your financial services business? Wanna learn how to get found in the search engines and have your prospects and clients spread the word about you and your business on the social networks like Twitter, Facebook, and Google +? [...]

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The Mayor of Your Zip Code?

Right now. Today. 2010. Each and Every local business has a rare and unique opportunity. Some will grab this opportunity and run with it.  A few already have. Unfortunately, many will miss or dismiss this opportunity. Fear and confusion will hold them back. With Local Search, getting your business found on Google, Yahoo, Bing… along [...]

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Free Google Name-Claim

If you’re a local business professional, what’s the first thing your prospects now do before they hire you? They’re gonna “Google” you… Your Business Name and YOUR Name too. Your Google Profile is where you begin to “Own Your Name” online. So the Big Question is: When your prospects and clients  “Google” you, what do [...]

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