Archive for February, 2010


Wide Open Marketing Thinking

“Minds are like parachutes- not much good unless they are open.” Mackay’s Moral
What’s the toughest thing you DO in your business?
So often in business, we’re comfortable in the DOING.
We’re always busy DOING.
CPAs are busy DOING taxes. (Like my brother, a partner in a CPA Firm. Typically during this time of year he logs 90 + [...]

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Keep a Close Eye on Google…

… for Your Local Business Marketing
One guy I follow for marketing is Dan Kennedy. He’s described as ” provocative,irreverent, and sarcastic… but most important he’s effective.”
I’ll take effective all day long.
Yesterday, Bill Glazer, Dan’s business partner, greeted me with this email about the NEW Economy:
Welcome to the NEW Economy. It’s not like we shouldn’t
have [...]

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Tune Up Your Listening Station

Psst… Listen Up!
You wanna know the secret to making online marketing work for your local business?
Wanna learn how to get found in the search engines and have your prospects and clients spread the word about you and your business on the social networks like Twitter, Facebook, and Google Buzz?
To effectively tap the power of social [...]

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Calling Google Kool-Aid Drinkers…

Here are two quick gulps, mixed up fresh from Google:
Verify Your Google Profile
You know how those social media big-shots and Celebs have “Verified Twitter Accounts”?
Well, Google gives you a tool to “Verify Your Google Profile”… without the need for a million Followers.
(WARNING: You will need to give up your Social Security Number or Credit [...]

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The Mayor of Your Zip Code?

Right now. Today. 2010.
Each and Every local business has a rare and unique opportunity.
Some will grab this opportunity and run with it.  A few already have.
Unfortunately, many will miss or dismiss this opportunity.
Fear and confusion will hold them back.
With Local Search, getting your business found on Google, Yahoo, Bing… along with the social media networks [...]

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