Or…

“How to Tap into the Power of the Internet, Locally”

Or…

Guess What… The Yellow Pages are NOT Dead!

Almost everyone… as an example, let’s pick your typical local independent all-lines insurance agency, look at the Internet, scratch their heads, and think:

“Hey, I’m here, a local insurance guy in Castle Rock,Colorado… why do I need to be on the Internet?”

Finally some cheapo web designer convinces you to put up a site, and in 99 cases out of a hundred it’s little more than an electronic business card or brochure.
In fact, my friends, even if it only costs you a hundred bucks, it’s a waste of your money.
Now, if you’re that insurance agent in Castle Rock, Colorado chances are slim that some guy in San Francisco is gonna hunt you down for  homeowners coverage.

But..

The Internet still should be your 24/7 super prospecting work-horse of your lead generation marketing activities.

No matter what kind of local service business you run.

Here’s why.

The Four Foundations to Wooing Prospects

Automatically to Your Local Service Business

Four things need to happen in your prospects’ heads before they fork over a check to you:

1. They gotta be convinced you’re the best available option in your field.
2. They have to trust you, as being honest in your dealings, and sincerely committed to solving their problems.
3. They must be convinced that your prices are competitive.
4. They’re comfortable that you’ll deliver the specific solutions are looking for, or even better, you’re the only one who can deliver what they want.

Okay, so where and how does the Internet… and the Yellow Pages… fit into this?

While the vast majority of people are turning to search engines even for local goods and services. 
Yet…, even with folks going online in droves… getting enough space in the Yellow Pages to sell effectively costs big bucks.

But, you can combine the Internet and good old Yellow Pages and fish for prospects.

Replace your big, old, un-response, expensive Yellow Pages ad with a small direct- response work-horse that “baits” prospects with some tasty problem-solving information.

How about something like this for our friend, the local insurance pro in Castle Rock, CO:

FREE 10-Page Money-Saving Report

How to Slash Your Personal Insurance Costs in Today’s New Economy

26-year Insurance Insider reveals proven, practical tips… and pitfalls you need to avoid…

For homeowners in South Metro Denver

Download your copy NOW

Visit DenverPersonalInsuranceTips.com, or call our 24/7 toll-free number

1-877-555-1212

See how that works? An ad like this will dust any full-page same, old boring ad every time. It will work like a hopped up Clydesdale on steroids pulling in prospects.
Now, when they hit your website, or call your toll-free voicemail, you’ve got no limits on the amount words you can use to sell.

Tell them your unique story.

But a warning:

Don’t sell your product or service. Sell the report.

Get them to download it in exchange for their name and e-mail address (or address, if they call).

And now, you got the information you need to put them on your newsletter, or special offers e-mail list.

Over-Deliver on Educational Information

Your best way to prove to your prospects that you are the best available option is to give your prospect valuable information in exchange for their identity. Your website and e-mail is far and away your best medium for doing this.

Why?
1.    It’s less costly than printing, photocopying, and mailing your Special FREE Report.
2.    2. You can put it on 100% autopilot.

Use your Special Report to prove you know what you’re talking about… that you’re the expert. It’s a secret stealth sales presentation that appears unbiased and objective. If you want to learn more about how to go about writing a Special Report, (or “White Paper” in corporate-ese). Click here and check out this information.

Build a Trust Relationship

Building trust takes time and repeated messages, right?
When you take harvesting e-mail addresses seriously you’ll find it’s your most cost-effective way to build trust relationships. And over delivering information that educates your prospect is the key.
Over time you prove your expertise. Your prospects become familiar with you. They’re convinced that you are genuinely committed to helping them.

Now it’s time to make them an offer

And e-mail and your website are the perfect mediums to deliver your offer.
When you tap into this power of the Internet, you’ll be harvesting prospects and building relationships with prospects 24/7… while you sleep… while you’re fishing or playing golf… while you’re busy serving current clients… while your competitors continue to waste thousands of dollars on Yellow Page and magazine and newspaper ads that…

Don’t work!

Tap into the Internet… and get Smart about Yellow Pages.

Related articles on Interenet Marketing and Yellow Pages Ads

• Just Say No to the Yellow Pages (markevanstech.com)
• There Is Nothing Easy About Advertising (boss.blogs.nytimes.com)
• Internet Marketing for Offline Businesses (lazerpromotions.com)
• Site Steering Launches Keyword Targeted Small Business Internet Video Advertising Program That Achieves First Page Search Results Within Days (prweb.com)
• Local Business Information: Search Engines Are Number One in Reach But Social Media Can Save Yellow Pages (blogs.praized.com)

Photo Credit:Flickr

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