About Walt Goshert

Walt Goshert has been a member since January 5th 2010, and has created 3 posts from scratch.

Walt Goshert's Bio

When not on the golf course, Walt Goshert is a SEO copywriter, specializing in delivering Leadership-Quality Content. At his Content Marketing and SEO Copywriting site, you can grab his Free Report: The Lead Generation Prophecy

Walt Goshert's Websites

This Author's Website is http://waltgoshert.com

Walt Goshert's Recent Articles

How to Decide What Clients You Don’t Want and DO Want to Attract

3188430256 ce7c7a555d m How to Decide What Clients You Dont Want and DO Want to Attract

Decide Who You Don’t and DO Want in Your Business

 

Here’s a quick time out to re-focus your business…

… and make sure you’re doing business from a position of STRENGTH rather than out of need.

WHO Don’t You Want?

Knowing WHO you don’t want is the springboard to building your business.

Knowing WHO you don’t want is simply your current reality.

And your current reality can change.

 

WHO Don’t You Want?

  • in your business?
  • in the projects you’re doing?
  • in the clients you’re attracting?
  • in your life?

What kinds or types of customers… er, clients…

Do You NOT want in Your Business?

Question and examine WHO you Don’t Want..

 

Focus on Your Do WANT!

If you realize that you can have anything, be anything, do anything…

Then the question becomes:

 

WHO Do YOU WANT?

The trick is turning around everyone of your complaints to something you do want.

“I’m sick and tired of wasting my time with price-shoppers and tire kickers!”

Becomes…

“I WANT to ATTRACT clients that appreciate the value I deliver and willingly accept my prices as fair.

 

Start to Focus on WHO you WANT!

Lots of entrepreneurs create their businesses out of their own perceptions.

If you focus on lack, you’ll get more lack. If you complain about price-shoppers, you’ll get more price-shoppers.

Knowing WHO you WANT helps you aim your business in the direction you want to take it.

Where do you WANT your business to go?

What do you consciously select for your business?

Decide this TODAY:

 

WHO… the clients you DO Want in your business!

 

 

 

 
 How to Decide What Clients You Dont Want and DO Want to Attract


 

How Much Should I Pay for Copywriting?

 

how much does copywriting cost How Much Should I Pay for Copywriting?

What Should I Pay for Copywriting
on My Business Website?

Here’s a question… or variation of a question… I get all the time from business owners.

What does copywriting cost?

How much should I pay for blog posts on my business website?

Why is there such a huge difference in the rates copywriters charge?

Why should I even pay a copywriter to write blog posts for my business?

 

 

 

 

Let’s explore this “what’s the cost, how much should I pay for copywriting, content, and business blog posts” question here today.

 

 

“Price is what you pay. Value is what you get…. especially with copywriting.”    Click To Tweet

 

As we work through these questions, let’s keep this paraphrase from Warren Buffett in mind.

Why?

Because content is very much like stock.

Content is an investment.

The price of content varies widely, as we’ll explore here in a bit.

Content is an asset.

Like the stock market, if you chase low prices, expecting to make a killing… instant Number One Ranking on Google, tons of traffic, boat-loads of leads, and a shower of sales to immediately appear…

I have a couple thousand Facebook IPO shares for you.

 

What Does Copywriting Cost?

 

Rates for copywriting range widely.

You can go to Elance or Text Broker and get 250-300 word, even up to 500 word articles, written for $5 per article.

Read the left side of the Infographic (kudos to Don Campbell who heads a local search optimization and social media firm located in Silicon Valley) below to see what you’ll get… and, more importantly, what’s missing from $5 articles.

Now I have a question for you:

If you get an article that:

    • Isn’t original, in fact, it’s most likely completely copied from another article
    • Has no research behind it so you don’t know if the claims are true or not
    • Includes obvious spelling and grammar mistakes
    • Has zero SEO value
    • Is delivered in a Word document that you’ll need to spend time formatting to post on your blog
    • Gets no “Likes”, Shares. Tweets, or Comments… well, because it sucks
 
Why would you even waste one morning’s Venti Mocha on it?
 
Aren’t you putting your business and your business brand message at a huge risk using this poor content on your website… or on any website connected to your business?
 
Don’t buy cheap content. It will cost you time and money. (in lost revenues)
 
Rather than a smart business investment that helps market your business, cheap content is a pure business expense.
 
So then…
 

How Much Should You Pay for Copywriting?

 

The best way to answer this is with another question:

How Much WOULD You Pay to Hire an Employee Who Perfectly Fit Your Business Needs?

And, you had an URGENT need to fill this position ASAP…

And, qualified applicants for this position are limited.

Here’s the thing…

If you realize, that your business NEEDS “Leadership-Quality” Content…

You MUST be willing to pay the price to invest in content that is:

    • Original
    • Well-Researched
    • Clean, clear, and written in a conversational tone that matches your business voice
    • Free from spelling and grammar errors
    • SEO On-Page Optimized with Titles, Tags, META Description, keyword and related long tail keywords included, yet still reads well for humans
    • Already written and formatted in WordPress on your blog so you spend minimal time on formatting and editing to publish
    • Strong enough to attract social media buzz and spread your message and build natural back links.
 
As Don Campbell explains in his video (see below the Infographic) review of his Infographic, the sweet spot seems to be $50 an article.
 
But, you WILL NOT get all of the above for $50 an article.
 
And, you will not be able to position your business as a MARKET LEADER using $50 a pop articles.

 

 

 How Much Should I Pay for Copywriting?
Like this infographic? Get more online marketing tips from Expand2Web.

 

So,why…

 

This Big Difference in Copywriting Rates?

 

Here’s the simple reason.

Copywriters who are able to deliver all of the factors on the right side of the Infographic are in extremely high demand.

Why?

1. Very few copywriters can deliver this kind of quality consistently.

2. Most copywriters do not understand SEO and SEO writing under the recent Google Panda and Penguin changes.

3. Crafting original, well-researched copy takes time. There aren’t shortcuts.
But, contrary to what the above linked article states, you need to realize that the most experienced writers are able to write faster simply because they’ve written more. Generally speaking, the experienced writer spends less time researching,- especially if they target specific markets- coming up with article angles, and adding the SEO elements.

Why? Simply because they’re more experienced, they have efficient writing processes, and they know what they are doing.

So rather than trying to figure out how much it costs to hire an hour of a writer’s time, your thinking really needs to be, how much value will the writer deliver, and what is the content quality level required to compete in your market.

 

While Don feels $50 is the sweet spot, it probably is, and this level of quality works for his business.

But, keep in mind, Don is already established in the SEO and social media business so he no doubt has a few advantages he can use to leverage the value of these $50 articles in his business. 

To get content that delivers the same value for your business, you will probably need to pay $100-150 or even more per article.

In short, talented, experienced copywriters are in high demand and typically booked solid. In addition, because they must trade time to deliver value, you will pay higher rates to work with a top-quality copywriter.

 

 

 

What Else Adds to the Cost of Copywriting?

 

Here are a few more important considerations for nearly all businesses when hiring copywriters that Don didn’t mention in his Infographic or video.

These are a few of the intangibles that can easily justify paying double, triple, even ten times the rate to get content that truly impacts your bottom line.

 

1. Does the copywriter deliver the work on time and hit deadlines? Is the copywriter willing to GUARANTEE deadlines will be met?

2. Does the copywriter understand your specific project needs?  Work with a copywriter who asks good, relevant questions… and listens… to your responses.

3. Does the copywriter keep you posted of progress on the project?  How well does he/she communicate?  How quickly does he/she respond to “reasonable” email and phone call requests and questions?  Is it easy, friction-free, and pleasant to work with the copywriter?

(NOTE: DO NOT try to micro-mange a freelance, independent copywriter. But DO hold him/her accountable to promises made  to you.)

4. Does the copywriter bring marketing strategy, experience, and knowledge to the table? A copywriter who sees the Big Picture of how your content fits into your overall marketing approach is an invaluable member of your team. He/she can offer advice and craft content that adds thousands of dollars in bonus value to your business.

5. Does the copywriter understand your marketing and sales process? Is he/she able to incorporate effective Calls-To-Action within you article to move readers to opt-in to your list, sign up for a webinar, or call you to schedule a consultation?

6. Does the copywriter understand psychological triggers and human nature? Is the copywriter able to write content that engages and connects with readers emotionally?

This one is EXTREMELY IMPORTANT. A copywriter with this talent and skill transforms your article into a 24/7/365 sales letter working in your business.

There is tons of information floating around online about every subject. Some of it is quite useful.

But content that delivers a solution, that offers up a result… AND… is interesting, entertaining, and emotionally engaging is truly “Leadership-Quality” Content.

 

It’s content that your competition is unable to create, unwilling to invest the time to produce, or will not invest in creating. 

 

So, again the question isn’t how much more does a top-quality copywriter cost, but how much more value will an investment in building a relationship with a true pro copywriter deliver to your business?

 

Why Should You Even Pay a Copywriter to Write Your Content? 

 

 If your objective is to survive and thrive in business today, having a blog filled with top-quality content that “oils” your lead generation engine is a MUST.

If your goal is to CRUSH YOUR COMPETITION, a blog filled with top-quality content is your answer.

Yet, businesses still resist it…

I’m a B2B business and my products and services are too boring.

I’m B2C and my customers already know all about the products I sell.

I’m local and everybody knows me.

I don’t have time to write.

I’m not a good writer.

I don’t know how to produce blog posts that are both search engine friendly that people want to read…

 

Consider this reality of how marketing works today.

According to Hubspot’s 2012 State of Inbound Marketing Report, inbound leads cost 61% less than traditional, outbound leads.

Or to put it another way, if you use “Old School” marketing approaches, it costs you THREE times MORE MONEY to generate a lead.

Content drives your inbound marketing.

 

Here’s more of today’s marketing reality…

This is from Aaron Houghton, co-founder and CEO of BoostSuite:

“Our research shows that adding one new optimized article to your website every week for one year generates an amount of free search engine traffic that would have cost around $100,000 if purchased through paid search engine advertising.”

And finally consider this…

Even if you have some writing chops yourself, from a business standpoint, often times it makes sense to hire a copywriter.

 

 You really have three choices:

1. Do nothing and go out of business.

2. Figure out how to Do It Yourself and commit your time to consistently create content.

3. Hire someone… pay for copywriting and invest in top-quality content.

 

Warren Buffett also once made this observation:

 

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. 

 

You’ve worked hard to build a quality reputation in your business. Cheap content that doesn’t reflect the quality of your business brand can destroy your reputation in a flash.

What will you do differently to create quality content?

 

If now is the time, and you’re ready to invest in “Leadership-Quality” Content, click here and tell me about your business and your project.

 

Let’s Hear From You-

Please share your thoughts about copywriting rates… the Good, Bad, and the Ugly… in the Comments.

 

 

 

 

 

Unfair Advantage Using The Power of Words

 

wordpower Unfair Advantage Using The Power of Words

What Words Power Your Marketing?

 

Is your content generating merely a trickle of leads? 

 

A nickel or a dime tossed at you from time to time…

 

Or, does your content MOVE prospects to dig into their pockets and respond differently?

 

 

 

 

Leadership-Quality” SEO Content

Changes Your Words and Your World 
(Click To Tweet)

In a sea of content floating around all of us online, most of us simply keep walking, minding our own business.

Only when your marketing message says the same thing, but with different words, will your message get MORE people to stop, pay attention, and ultimately act.

 

The Content Quality Bar Has Been Raised

Back five years ago, before all the social media noise, when Facebook and Twitter were just gaining traction, getting top search engine rankings and driving traffic to your website from Google was pretty easy.

Lots of people knew how to “game” Google and made easy money.

Today the online game demands you play at a higher level.

Google is no longer the only game in town to drive traffic to your website.

Social media spreads and amplifies your content.

Now your content must be Mobile-friendly. SmartPhone and Tablet access changes how people interact and respond to content.

 

The “New” SEO is all about Market Leadership

Rather than keyword density and “gaming” Google, your focus is now on becoming the leader in your market.  (Make sure to scroll down the post and spend time watching the video. There is a brilliant 5-minute a day marketing hack here)

Simple huh?

Easy? No.

You can’t fake or “game” leadership.

You must have a plan.

With SEO copywriting, the words you use make a BIG difference.

You can use keywords to continue to try to “game” Google.

Or, you can use words to provide an experience to your readers… and in the process get on Google’s radar.
 

The experience you deliver and your offer makes or breaks how people respond.

 

It makes the difference of a trickle of nickels and dimes…

Or a shower of dollars.

 

 

Now, if you’re wondering what’s wrong with the words on your website…

And you want to change your World.

Grab a copy of my FREE Report.

It really is a beautiful time to be in business.

And I want to help you SEE IT.

(Circle Me and Discuss this Post on Google +)