Seth Godin and Tom Peters chatting at the American Express Open Forum on Inside The Entrepreneurial Mind.
Here’s the thing to understand from this quick clip…
Now, perhaps you’re not an author or business thought leader like Seth or Tom.
But, make no mistake…
You ARE the Expert, the thought leader in your space.
Perhaps you’re the expert in health and disability insurance for self-employed folks in Bucks County,PA?
Maybe you’re the “thought-leader” when it comes to Deferred Compensation for Highly Paid Executives and Engineers in Palo Alto,CA?
What if you happen to be THE “Go-To” person for retirement planning and investments in Palm Beach, FL ? (And, no, your name isn’t Bernie)?
Realize this:
You are in the MARKETING Business
and you ARE a Media Firm.
Doesn’t matter if you handle health and disability insurance …
Set up split-dollar Deferred Comp plans …
Or, handle investment portfolios for retired folks …
A blog is your Publishing Platform.
And, it’s Free.






