Walt Goshert

The “Sales is a Numbers Game” Lie

“Sales is a numbers game” is one big, fat, lazy, misunderstood lie. You hear it said all the time to boost slumping spirits.

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“The Best, Jerry, The BEST”

“I got the best pizza in town.” “I do great, amazing work.” “My client service is better than anyone else.” “My clients always refer me… everybody knows about me.” “Just look at all these charts and my proposal. It all makes logical sense… you’ll see.” Yeah right… and Dr. Phil is the most competent, highly qualified psychologist in America. (But he is one hellva marketer!) Perhaps you need to face this fact: High quality typically is a marketing problem.

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Is Your Marketing Aggressive Enough?

Is your marketing "sharks with frickin' laser beams attached to their heads" aggressive?

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5 Play to Win Assets: Stimulate Your Local Business Marketing

Wow 66 days into 2010 already... The New Economy, the "Jobless Recovery", all the posturing on health care reform, talk about a Jobs Bill, Wall Street Bankers still cashing big paychecks, consumers still reluctant to buy... all the spin and noise remains pretty much the same. But... What about YOUR Local Business? What's changed in how you go about finding more clients, getting clients to spend more with you, getting clients to buy more often from you?

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Hello… Hello… HELL-O?

Let's imagine all your Internet marketing for your local business actually WORKS. You've figured out the Google Game. You're getting traffic from the search engines. Even some social marketing traffic from your Facebook Page, Twitter, and LinkedIn find their way to your website. You actually have a website that DOES NOT SUCK. Ideal Prospects... lots of them, in fact, more than you can handle... with honest-to-goodness problems, that you solve, people interested in the products / services you offer… interested in working with you are finding you, learning about your business. Your visitors are excited, they're engaged, they're ready and want to do business with you.

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