Listening to real time conversations for opportunities, leads, and reputation management is now a standard marketing item on the to-do list.
While there are services such as Radian6, Trackur and Jive Software (Filtrbox) that provide this kind of tracking for a fee, there are a number of tools that any do-it-yourselfer can employ [...]
Read More...Just as in the 2010 version of The Masters, here is my version of The Masters (of Marketing)
You’ll find Legends of Marketing, proven modern-day Marketing Thought-Leaders, and up and comers.
Enjoy!
Read More...Now Google gives “Location Independent” local businesses the ability to list their Service Areas in the Google Local Business Listing.
Let’s say you’re a contractor serving multiple towns and communities…
You can handle this two ways in your Google Local Business Listing.
Read More...On a perfect Spring Easter weekend, we tee it up at The Links at Google Local Business Center.
Read More...Here’s where smart marketers who really understand website optimization separate themselves from the ordinary guys.
None of this is sexy, cool, or exciting – in fact, it’s detailed, hard work. It requires tons of patience and persistence.
Unlike Home Depot, Fidelity, GM, and McDonalds, you don’t have a billion dollar ad budget. You can’t afford to settle with “getting your name out there.” You must be careful with your marketing dollars.
You don’t have enough time or money to play the brand name recognition game with your competitors such as GEICO or Lowe’s.
You will lose…and it will cost you thousands of dollars in ad costs, not to mention lost sales.
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