Dubya Sucks—rcvernors (Flickr.com)

Let’s have a brutally honest chat today about your insurance agency website.

Your website looks great, everyone tells you it is great. Employees, friends, family. Even you’re convinced. “Yep, my website looks great, how can prospects and clients NOT be impressed?”

But guess what?

It’s Sucks!

Yep, in reality, it’s little more than a static electronic brochure with a couple nice pictures, a bunch of boring boiler-plate product/service junk, directions to your office, or the lame “Call for a Free Quote”.

To use a golf analogy (and so I could work one of my favorite commercials into this post)

It’s like playing with 20 year old “blades” (when you don’t have the marketing “game”) and there is better, new equipment for your game.

Seriously.

You see, very few-probably less that 1% of insurance agents- get this…

The Internet is a dynamic, interactive media

You have with a website a powerful communication tool.

Most Insurance Agents sense this, yet struggle with tapping into this power.

Mostly, it’s because graphic designers and website builders- those folks you no doubt hired to build your site- don’t have a clue about marketing and the sales process-especially insurance.

With the Internet, information can flow back and forth. You can share tons of information about you and your business with your prospects…

* Photos
* Audio
* Video
*Maps (including multi-media local interest Maps-Free from Google)
*Interactive Webinars
* Free download reports
* e-mail
* e-mail courses
* and more…

And, get this, your prospects can easily tell you what they want.

All of this information – tons of information – is rather inexpensive compared to print.

And, you can automate and put the sharing of this information on auto-pilot.

You’re able to segment, target, and attract visitors via searches, keywords, links, and pay-per-click campaigns.

And with Web 2.0 tactics… such as blogs, social networking sites like Facebook, LinkedIn, Google+, and Twitter, videos at sites such as YouTube… with a bit of time and effort, you can position yourself as THE Expert in your market… and ATTRACT targeted Ideal Prospects to you.

And, here’s the biggie: you can track, and test everything quickly and inexpensively.

All in all, the Internet is a marketing dream come true media, but it is over-hyped, confusing, and mis-understood.

The Secret to Tapping into
the Power of the Internet
with your Insurance Agency Website?

The key in using the Internet is not tactics, tricks, or tweaks.

It’s a major shift in your thinking

Stop using the Internet to market your products and services.

Use the Internet to market information
about problems that your prospects and clients have
that you are uniquely qualified to solve.

How’s Your Insurance Agency Website Working Out?

Is it a Targeted Prospects Getting, Lead Generating, Ideal Client Attracting
24/7/365 Marketing and Sales Machine?

Does it help you automatically deliver information and help you build relationships with prospects and clients?

What questions or challenges do you have in making your website work?

P.S.- If your Insurance Agency Website isn’t delivering the goods, it’s time we talk.

Seriously.

Click Here and Schedule your GUARANTEED Website Consultation Today