It’s Monday: Just Working for a Living?

by Walt Goshert on Monday, March 22nd, 2010 | No Comments

Are you stuck “working for a living” in your local business?

Some entrepreneurs and professionals become workaholics because they get confused. They mistakenly picked their business, because they’re interested in the product/service or the promise of big bucks, instead of a business where they have an edge because of some natural talents they’ve refined as strength.

Big mistake!

Working in a business that doesn’t capitalize on your natural strengths is a recipe for disaster.

The result?

Long hours, little progress, and mounting frustration because you rely on the backwards approach of trying to minimize your weaknesses to make progress in your business.

Hey, it’s your life were talking about here. When you pick the wrong business to be in, you force yourself to struggle.

And this is one of the biggest reasons why small businesses… restaurants, retailers, spa owners, contractors and service providers… fail, struggle, or work their butts off for insignificant rewards. Because they either got into business for the opportunity, or even worse, they chose, for example,building, remodeling, landscaping, design, renovation services… whatever line of contracting services… because they are interested in it.

Most entrepreneurs focus on their weaknesses because they bought into the faulty assumption that anyone can successfully build any business they really want to.

You see, picking a business based upon your interests instead of your strengths forces you to work harder for less. (Because you’re forced to earn and learn at the same time).

In business, you don’t get an “A” for effort

Why is this important?

Because the quicker you realize your strengths and focus upon them and leverage them, while delegating all the stuff you don’t like and aren’t very good at doing…

The faster your business will grow, the more income you’ll realize, and less stress and frustration you’ll experience.

So, if your strength is cooking great food, merchandising an antique shop, creating a peaceful, relaxing day spa getaway, building sun rooms, or fixing cars…

But not designing websites, figuring out search engine optimization, creating content for your website, turning your website into a 24/7 lead generation and sales machine…

Do yourself a favor…

Don’t do those things. Get help on the stuff you suck at doing.

Make sense?

What things will you vow NOT to do this week?

How can you change your business so you’re working on your strengths?

How will you have others work on things where you’re weak?

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