… for Your Local Business Marketing
One guy I follow for marketing is Dan Kennedy. He’s described as ” provocative,irreverent, and sarcastic… but most important he’s effective.”
I’ll take effective all day long.
Yesterday, Bill Glazer, Dan’s business partner, greeted me with this email about the NEW Economy:
Welcome to the NEW Economy. It’s not like we shouldn’t
have seen this coming, but the old economy has been
SHATTERED… and it’s gone FOREVER!This is GOOD NEWS for people who respond boldly,
creatively, intelligently, and responsibly. There are grand
and glorious opportunities, greater in scope, more POWERFUL
for wealth creation, and more accessible to smart
entrepreneurs like you… if you act QUICKLY.In conjunction with the release of two NEW books about the
NEW Economy, Dan Kennedy has posted a NEW, FREE Online Blog
Video of a Q & A Workshop he recently held (actually 2
Workshops).Click Here NOW to Discover HOW to Succeed in the NEW Economy
1. Not an Affiliate Link
2. Access to the Free Videos require an Opt-In
3. Dan DOES attempt to sell you his books and monthly newsletter here. Go ahead and buy if it makes sense, (I did) but make sure you pay CLOSE ATTENTION to what Dan does and how he does it… his sales process. Dan and Bill are Masters at Marketing and Sales SYSTEMS.
4. Carve out a couple hours to view/listen to the two Free Videos- priceless lessons in marketing and sales for local businesses.
5. Dan mentions nothing directly about Google.
Ok, so…
What the hell does Dan Kennedy, who mentions nothing about Google, got to do with Keeping an Eye on Google?
Well, first of all…
Dan’s approach is No B.S. Reality. Building from what IS. Leveraging what you have and making it better, no matter what the economic climate.
Dan’s huge takeaway in these two videos:
“The only asset you ever really control (in your business) and depend on is the relationship you have with your customer.”
In today’s NEW Economy, businesses who focus on growing this asset- the relationship with customers- rather than chasing sales transactions, will survive and thrive.
Businesses who are simply “ringing the register” with new sales transactions are gonna struggle to compete, both in the short-term and the long-haul.
Now, the insight about what this has to do with keeping an EYE on Google…
Look at Google’s business model.
They make their billions of dollars from selling in-context search advertising to businesses chasing sales transactions.
How do they market and sell?
Google uses the very same business model Dan Kennedy uses.
Google gives businesses tons of FREE tools to make you a customer first.
In addition to all the Freebies, Google Beta tests new programs constantly- with Google Buzz and Local Business Listing Enhancements two of their latest to hit the street. Because they’re Google, all the big users- the Google Influencers, Connectors, and Mavens- spread the word for them, helping them build customer relationships through others.
Genius.
Now the Million Dollar Question:
What’s your FREE?
What are you giving away, of tremendous value, to build customer relationship assets?
Are you constantly Beta-Testing new ideas and, products, and services with your market?
What are you doing to encourage your Connectors, Influencers, and Mavens to spread the word about you?
More on The Dan Kennedy/Google Approach to Marketing and Sales:
- Content Marketing is for Customers Too! (thecustomercollective.com)
- Google May Not Be Evil, But It is Naughty By Nature! (marketingpilgrim.com)
- Google Gives SMB Market Something to Look Forward To (marketingpilgrim.com)
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