Check out Facebook comments on nearly ANY political post.
Here’s a brief exchange I saw today:
Comment: “Vote for Bernie! We need to BERN this place down and get some new Berniture. Get on the Berntrain to Berniesville… and feel the BERRRRRRN!?
(Too funny… in a stoned teen kinda way.)
Reply: Only if he gets a sex change. I’m voting for a woman. If not Hillary, then Green Party’s Jill stein. Or any other party than Republican that has a woman on the ticket. Or write one in.
(Ok… sounds like you’re open-minded, huh?)
Reply to the Reply: ^ exactly why we are screwed. Advancing one cause without consideration for the system.
And there it is!
Hidden inside one short Facebook political exchange among strangers…
A REAL truth you can apply to building your business.
Advancing ONE cause…
Maybe a bit naive when it comes to your vote for President…
But a focus on ONE Ideal Client makes all the difference in your marketing.
When you get clear on that ONE Ideal Client, your marketing message must become laser-targeted.
You’re talking about solving the problems, building a relationship with, educating, and helping, this ONE client.
Helping this ONE type of Ideal Client becomes your cause.
Rather than chasing a clown car full of prospects, you ATTRACT that ONE type of Client you KNOW will appreciate and gladly pay your fees for the value you deliver.
… consideration for the system.
Here’s something for your consideration.
Do you have a system in place in your business to attract ONE, then another, then another… Ideal Client in your business?
Focus and systems will set you free.
Wasting time on Facebook?