Pump Up Your Social Marketing- Facebook Give-a-Way

by Walt Goshert on Monday, March 29th, 2010 | No Comments

Here’s a quick and simple way to kick start your social media marketing, using your Facebook Fan Page for your Local Business.

Have you heard of Tim Ferriss and his smash best-selling book, The 4-Hour Work Week?

Well, here on his blog, Tim recently announced a Facebook Fan Page Give-a-Way to spread the word on his new and improved 4-Hour Work Week:

Thank You, Facebook Bankruptcy, and Late Christmas Presents

Now, think for a minute…

Yeah, I know you’re not an author of a best-selling book, and you can’t afford to give away 600 items of your stuff…

Scale it down and apply it to your business.

Let’s explore an example:

You’re a local pizza delivery restaurant…

1. The first 10 customers who order a large delivery pizza during the upcoming weekend, snaps a picture with an open box of the pie and all their friends gathered around ready to dig in, posts the pick on your Facebook Fan Page.

2. Next, you instruct them to tag 1-3 fellow pizza eaters in the picture.

3. Finally, you tell them to post in addition to the Photo they uploaded, add Quotes and a Link on your Facebook Fan Page. Here’s what you ask them to do: Along with the Photo you post to the Romo Pizza Facebook Fan Page Wall, please share Quotes from your friends: What did they like best about Romo’s Pizza? And, then link back to our Discount Coupon page to encourage them to experience Romo’s Pizza again.

Here’s an example of the Wall Post Message:

“Hey Guys, Great having everyone over for the Game on Saturday night. Nothing beats great friends, a good game, cold beer, and the best pizza in town, huh? John claimed Romo’s the “Cheesiest stuff… and I love lots of cheese.” Mark thought Romo’s combination of crust, sauce, and topping was “Pizza Perfection” Anywho… I want to give you guys your own Free Romo’s Pizza. They’re giving away a bunch Free pizzas all over town this weekend. In the meantime, save a couple bucks on your next Romo’s Pizza… Here’s a Link to their Discount Coupon. Enjoy!”

The Pizza Give Away Facebook Fan Page Contest runs over a busy weekend, let’s say from 5 PM Friday till 11PM Sunday, so you’ll get lots of people already ordering, gathering with friends and family over pizza, checking out Facebook Fan Pages…

Do you realize that when Facebook Users “Tag” a Photo in Facebook, that Photo automatically appears in the Friend Feeds of that person’s network? As a result, you have your customers spread the message about your Local Business far and wide on Facebook… Free advertising. Your investment: Up to 40 pizzas.

Then what happens?

Monday morning you check your Facebook Fan Page. You find 35 people posted pictures and quotes and links to your Free Coupon… all free User-Generated Content. All you did is announce the Contest on your Facebook Fan Page… and printed up a bunch of inexpensive flyers that you stuck on all your pizza boxes and handed out all over your neighborhood.

Now, you email a Special Coupon to the first 10 responses and the additional 10-30 friends they tagged in their Facebook Photo. You’ll probably also want to send a Thank You and a Discount Coupon to the other 25 responses plus the friends they tagged too.

Of course, a local hair salon and spa, clothing shop, plumber, heck, even the local insurance agent with a bit of imagination could run a Facebook Fan Page Contest.

Are you using free social marketing tools like a Facebook Fan Page and Online Coupons to create buzz, have customers spread the word about your business, and delivering Coupon Specials online in your Local Business?

Why not figure out how to use Facebook to promote your local business this upcoming week and test a Facebook Fan Page Contest?

Got questions?

Flickr Photo Credit: Ol Slambert