Laura Petrolino of Flying Pig Communications shared my earlier post today Do YOU Got WOO? on her blog. In return, here’s her take on the topic of telling your “brand” story.
" ... Total 'Marketing' Consciousness "
Posts Tagged ‘Brand’
Do YOU Got WOO Power?
By Walt Goshert on Tuesday, March 2nd, 2010 | 2 Comments
Most, in fact more like 99%, of local, small business advertising simply doesn’t work.
Advertising about you and your company, your logo, your image, your computer, your office, the companies you represent, your fancy letterhead, your years in business, your professional designations, your association memberships, ads that scream: “I’m great!” “I’m the best!” “I’m the biggest!” “I’ve been around the longest!”…
Does— NOT— Work.
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