Marketing Systems Set You Free

Walt Goshert — Thu, 11 Mar 2010 13:55:18 +0000

“If you got a problem, make it a process, so you don’t have a problem.” – Ben Feldman

(Note: Ben Feldman is widely regarded as the most prolific salesperson in world history. Ben sold Life Insurance.)

Your online marketing success – and the ultimate success of your business is directly proportional in your willingness to invest and get effective marketing processes and systems in place.

Website optimization is a system. It’s an automated process that delivers information about your local business to your prospects who are searching for it.

A marketing system is never just one thing. It includes…

Lead Generation
Lead Capture
Prospect Lead Qualification
Converting the Lead into a Client
Client Communication, Fulfillment, and Earning Referrals

It’s a never-ending, dynamic, evolving process that you are constantly working to improve. It’s all these areas – with built-in, auto-pilot, cost-effective, and timely follow-up, the coordination of ALL these things working together.

It’s not one thing. It’s lots of everything.

And it’s best described with this savvy marketer’s creed:

“I don’t know one way to get 30 new clients a month, but I do know 30 ways to bring you 1 new client a month.”

And, to do that takes processes and a really good system.

Here’s the one thing to wrap your brain around…

The cold, hard truth about your business is this…you can live in denial or face the fact:

“Marketing is more Important than Mastery”

You can be the very best mortgage broker, kitchen remodeler, financial planner, or auto mechanic… offer the best, top-of-the-line products, provide superior service,

But… if you flat-out SUCK at…

Getting your WORD and your STORY out, and getting people to RESPOND…

You will never succeed in building a business that sets you FREE.

Period.

What are you REALLY selling?

Let’s say you’re in the Financial Services game- mortgage broker, insurance agent, investment adviser, CPA- to make a point here.

Are you selling a home refinance?

Or…

… are you helping a family free up money for investment in a college fund and eliminating stress and pressure of too little monthly money?

Are you selling H.O. Insurance?

Or…

…are you providing peace of mind and a friendly helping hand… assurance that if your client’s most prized possession burns to the ground, everything will be OK?

Are you selling a mutual fund portfolio?

Or…

… are you saving your client time and aggravation of rolling over his 401k funds during a hectic career change?

Are you selling tax advise?

Or…

… are you again saving your client’s precious time, while preserving profits in his business that he can ear-mark for expansion and hire two new employees rather than write a big check to the IRS?

Think of your business not as selling loans, insurance, investments, or tax advise…

Likewise if your business provides non-financial services…

Learn how to MARKET INFORMATION about solving problems that prospects have and desires they want to achieve.

When you make the commitment to this habit, when you view website optimization as a process, as building a marketing system, you will discover that you’ll create an effective marketing system solves a number of your most troubling business problems.

You have a wealth of leads automatically flowing into you. You pick and choose the clients who match your capabilities, rather than taking whoever you can get.

You are in a position to negotiate and get your price because you can easily and safely walk away, knowing you got plenty of leads.

Clients respect you because you didn’t chase them down or pressure them to work with you.

You can predict and foresee fluctuations in your cash flow and open up or tighten your marketing and sales funnel as needed, rather than always scrambling at the last minute.

You avoid altering your delivery processes or systems to accommodate clients whose needs don’t match what you do best and most profitably.

Your time with clients is spent productively, because when they call you, they already know exactly what you do, what’s unique about you, and how you can help solve their project needs.

You are able to focus on and pick up the subtle signals your clients communicate, solve their problems, build personal relationships, rather than worrying about closing the deal.

Your marketing is far more process-oriented and systematic, than creative.

Now, it’s up to you.

Do you know the number one problem of unsuccessful businesses?

They don’t take action.

There’s a whole bunch of reasons for this, but usually it boils down to they don’t know what to do, or have the guts to do it.

Successful businesses take action.

I’m not talking about the day to day actions of your business. What I am getting at are those actions that move your business into and beyond the realm of ordinary success.

The RIGHT ACTIONS

This means taking steps – however painful and difficult – to find the answers to the problems your business is facing, and then implementing the solutions. Because even if you have the right information – if you do nothing with it – nothing changes. You’ll stay stuck in a haze of inactivity, frustration, and will never reach your potential…and realize your dreams for you, your family, your employees, and your business.

Success comes from taking the right actions.

Replacing bad, unhealthy habits is never easy.

But it is simple.

Do something, change your habits.

“There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.” – John F. Kennedy.

What ACTION will you take TODAY to Make Your Website Work for Your Business?

Do You Know What You Must DO?

Do You Have the GUTS to Do IT?

Flickr Photo Credit

Stop Calling ‘Em Customers. Your Response?

Walt Goshert — Sun, 07 Mar 2010 21:34:30 +0000

The difference between “Customer” vs. “Client” marketing thinking is huge.

Why? Read this.

You Still Calling “em “Customers”?

Here’s another huge “Why”…

Consumer expectations are changing.

If you’re not using social media tools to connect and build relationships with your prospects and clients…

It’s simple.

You will lose.

Is a social media strategy time consuming and overwhelming? (insights-group.com)
Brand driven Word-of-mouth marketing (slideshare.net)

Walt Goshert » client relationship building