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	<title>Walt Goshert &#187; content creation</title>
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	<description>&#34;... total &#039;Marketing&#039; consciousness.&#34;</description>
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		<title>&#8220;Best Damn Marketing Tool&#8230;&#8221;</title>
		<link>http://waltgoshert.com/best-damn-marketing-tool/</link>
		<comments>http://waltgoshert.com/best-damn-marketing-tool/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 21:10:13 +0000</pubDate>
		<dc:creator>Walt Goshert</dc:creator>
				<category><![CDATA[Creating Content]]></category>
		<category><![CDATA[Marketing Tactics & Tools]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[micro-publishing platform]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Tom Peters]]></category>

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		<description><![CDATA[
			
				
			
		
Seth Godin and Tom Peters chatting at the American Express Open Forum on Inside The Entrepreneurial Mind

Here&#8217;s the thing to understand from this quick clip&#8230;
Now, perhaps you&#8217;re not an author or business thought leader like Seth or Tom.
But, make no mistake&#8230;
You ARE the Expert, the thought leader in your space.
Perhaps you&#8217;re the expert in historic [...]]]></description>
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<p>Seth Godin and Tom Peters chatting at the American Express Open Forum on Inside The Entrepreneurial Mind</p>
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<p>Here&#8217;s the thing to understand from this quick clip&#8230;</p>
<p>Now, perhaps you&#8217;re not an author or business thought leader like Seth or Tom.</p>
<p>But, make no mistake&#8230;</p>
<p style="text-align: center;"><strong>You ARE the Expert, the thought leader in your space.</strong></p>
<p>Perhaps you&#8217;re the expert in historic home renovations in Bucks County,PA?</p>
<p>Maybe you&#8217;re the &#8220;thought-leader&#8221; when it comes to German Auto Repairs in Peoria,AZ?</p>
<p>What if you happen to be THE &#8220;Go-To&#8221; person for back pain relief for active golfers in Palm Beach, FL?</p>
<p>Realize this:</p>
<p style="text-align: center;"><strong>You are in the MARKETING Business and you ARE a Media Firm.</strong></p>
<p>Doesn&#8217;t matter if you restore historic homes&#8230;<br />
Fix luxury German cars&#8230;<br />
Get golfers with back pain out on the course&#8230;</p>
<p>A blog is your Publishing Platform.</p>
<p>And, it&#8217;s Free.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">More on Business Blogging:</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.biztipsblog.com/2009/09/tom-peters-says-its-the-best-damn-marketing-tool.html">It&#8217;s the Best Damn Marketing Tool</a> (biztipsblog.com)</li>
<li class="zemanta-article-ul-li"><a href="http://myventurepad.com/MVP/73744">101 Tips from 50 Small Business Bloggers</a> (myventurepad.com)</li>
</ul>
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<p><span style="color: #ff6600;"><strong>If you enjoyed this article&#8230;</strong></span></p>
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