Here’s a quick and simple way to kick start your social media marketing, using your Facebook Fan Page for your Local Business.

Have you heard of Tim Ferriss and his smash best-selling book, The 4-Hour Work Week?

Well, here on his blog, Tim recently announced a  Facebook Fan Page Give-a-Way to spread the word on his new and improved 4-Hour Work Week:

Thank You, Facebook Bankruptcy, and Late Christmas Presents

Now, think for a minute…

Yeah, I know you’re not an author of a best-selling book, and you can’t afford to give away 600 items of your stuff…

Scale it down and apply it to your business.

Let’s explore an example:

You’re a local pizza delivery restaurant…

1. The first 10 customers who order a large delivery pizza during the upcoming weekend, snaps a picture with an open box of the pie and all their friends gathered around ready to dig in, posts the pick on your Facebook Fan Page.

2. Next, you instruct them to tag 1-3 fellow pizza eaters in the picture.

3. Finally, you tell them to post in addition to the  Photo they uploaded, add  Quotes and a Link on your Facebook Fan Page. Here’s what you ask them to do: Along with the Photo you post to the Romo Pizza Facebook Fan Page Wall, please share Quotes from your friends: What did they like best about Romo’s Pizza? And, then link back to our Discount Coupon page to encourage them to experience Romo’s Pizza again.

Here’s an example of the Wall Post Message:

“Hey Guys, Great having everyone over for the Game on Saturday night. Nothing beats great friends, a good game, cold beer, and the best pizza in town, huh?  John claimed Romo’s the “Cheesiest stuff… and I love lots of cheese.” Mark thought Romo’s combination of crust, sauce, and topping was “Pizza Perfection”  Anywho… I want to give you guys your own Free Romo’s Pizza. They’re giving away a bunch Free pizzas all over town this weekend. In the meantime, save a couple bucks on your next Romo’s Pizza… Here’s a Link to their Discount Coupon.    Enjoy!”

The Pizza Give Away Facebook Fan Page Contest runs over a busy weekend, let’s say from 5 PM Friday till 11PM Sunday, so you’ll get lots of people already ordering, gathering with friends and family over pizza, checking out Facebook Fan Pages…

Do you realize that when Facebook Users “Tag” a Photo in Facebook, that Photo automatically appears in the Friend Feeds of that person’s network? As a result, you have your customers spread the message about your Local Business far and wide on Facebook… Free advertising. Your investment: Up to 40 pizzas.

Then what happens?

Monday morning you check your Facebook Fan Page. You find 35 people posted pictures and quotes and links to your Free Coupon… all free User-Generated Content. All you did is announce the Contest on your Facebook Fan Page… and printed up a bunch of inexpensive flyers that you stuck on all your pizza boxes and handed out all over your neighborhood.

Now, you email a Special Coupon to the first 10 responses and the additional 10-30 friends they tagged in their Facebook Photo. You’ll probably also want to send a Thank You and a Discount Coupon to the other 25 responses plus the friends they tagged too.

Of course, a local hair salon and spa, clothing shop, plumber, heck, even the local insurance agent with a bit of imagination could run a Facebook Fan Page Contest.

Are you using free social marketing tools like a Facebook Fan Page and Online Coupons to create buzz, have customers spread the word about your business, and delivering Coupon Specials online in your Local Business?

Why not figure out how to use Facebook to promote your local business this upcoming week and test a Facebook Fan Page Contest?

Got questions?

Flickr Photo Credit: Ol Slambert

More on Facebook Fan Pages:

• Facebook Evolution: Business Communication Tool to Viable Conversion Platform (kylelacy.com)
• Zach Braff Tells Facebook Fans That ‘Scrubs’ is Done (tvsquad.com)
• How to Build Engaging One-of-Kind Facebook Fan Pages (techcrunch.com)
• HOW TO: Create a Kick-ass Facebook Fan Page (thoughtpick.com)

All right… this week we’re gonna tee it up on the Facebook Fan Page County Club.

Couple quick tips on playing Facebook Fan Page…

It’s inexpensive to play, in fact you might even get on free.

It’s a simple, easy track. Pro Players will know where to place their shots and read the Greens and score well.

WARNING: It is busy with lots of Hackers.

Enjoy your Round!

Hole #1: 5 Essential Apps for Your Business’s Facebook Fan Page

Hole #2: 7 ways to grow your Facebook audience on the cheap

Hole#3: 5 Factors to a Well Customized Facebook Fan Page

Hole#4: The Truth about Facebook as a Marketing Tool

Hole#5: 16 Facebook Applications to Boost Popularity of Facebook Fan Page

Hole #6: 26 Facebook Fan Page Tips for Business Owners

Hole #7: Google Analytics for Facebook Fan Pages

Hole #8: How to Build a Facebook Landing Page for Your Business

Hole#9: 11 Mind-Blowing Reasons Your Business Needs Facebook

Hole #10: How to Create the Perfect Facebook Fan Page

Hole #11: FANtastic Fan Pages- LIVE Two-Part Webinar March31 and Aptil 1st with Mari Smith (This is a paid Webinar with Mari Smith, the Facebook Marketing Expert- not an affiliate link)

Hole #12: Mari Smith’s YouTube Channel

Hole #13: How to Add a Custom Landing Tab to Your Facebook Fan Page

Hole #14: 5 Elements of a Successful Facebook Fan Page

Hole #15: 10 Facebook Fan Page Tips for Creative Entrepreneurs

Hole #16: How to Develop a Facebook Page That Attracts Millions of Fans

Hole #17: 8 Tips for Getting Your Fan Page Found in Facebook Search

Hole #18: 16 Tips for Gaining More Fans on Facebook

Have a Fantastic Weekend!

Photo Credit: Flickr

Now,  you’ve claimed  your Google Local Business Listing…

But, one or two lame photos?

Come on… Show me more!

Ok, so, you’re asking…

“Why is it so freakin’ important to add my own photos, with Keyword Tags, to my Google Local Business Listing?… I got a real business to run here!”

First of all…

If you don’t, there’s a chance Google will auto-fill your Local Business Listing with stock photos…

Or… even worse…

Photos of your competitor.

Now aside from Google taking liberties with your Local Business Listing, you probably already realize…

Pictures DO paint a story and stir the imagination in the minds of your prospects and clients.

Today’s online world is a multi-media experience. Plain old text ain’t gonna cut it.

While Local SEO pros are divided about how much influence photos have in determining your Google Local Business Listing rank in the 7-Pak rankings, everyone pretty much agrees…

Photos do improve Click Through Rates to your website, potential phone call inquiries, and visits to your store, shop, or showroom.

Your Google Local Business Listing accommodates 10 photos. Use a variety of photos to portray your Local business.

• Your location/building/store front.
• You and your staff
• Your Products
• Your Services

In addition to adding your 10 Photos to your Google Local Business Listing,here are two tricks to get the most mileage from your Photos online.

1. “Tag” all your Photos with Category and Geo-Targeted keywords. For example:

“kitchen design/build , Lancaster County PA” on a Photo of a recent kitchen remodel project.

Tagging helps the search engines find keyword information. Tagging your Photos also makes organizing them easier. As you take and add photos to your website and other areas online, when you’ve added tags, it’s easier to sort and find related photos- both for you when creating new content, and visitors to your website.

2. Post your Photos not only on your Google Local Business Listing, but also add your Photos (with keyword “Tags” of course) to:

Picasa- Google’s Photo sharing site.
Flickr- Yahoo’s popular online Photo sharing site

Now, with only a bit more time and effort, after you’ve posted 10 Photos on your Google Local business Listing, 10 Photos on your Picasa site, 10 Photos at your Flickr account, you’ve now claimed 30 more spots, with your keywords added, for your Local Business. You’ve taken one little additional step. Yes, while it might seem like a waste of time and duplication of information, keep in mind this information you provide goes into the huge Internet database. Search Engines are simple the tools your prospects use to find information in this database.

It’s these little tweaks… claiming your Google Local Business Listing, and then taking the steps that 99% of businesses don’t take, like adding photo Keyword tags and then posting to Photo sharing sites…

These are the little things that make the difference of your business getting found on-line rather than your competition.

Not only have you claimed more spots in the Google Game. You’ve given your prospects an interesting way to learn more about your business.

Oh, one more thing. Each day, more and more Local Business sites and Directories give you the ability to create free Local Business Listing. Many of these sites have the option to upload and add your Photos.

You’ll want to claim your Local Business listing at these sites, and while you’re there add your Photos.

Check out sites to list your Local business for Free such as MerchantCircle.com, Kudzu.com, and  Yelp.com.

Plus, don’t forget possibly the Number One place to Profile your Local Business… with unlimited keyword tagged Photos.

Do you know you can create a Business Page on the one of the top five busiest sites Online… for Free?

And include unlimited, keyword tagged photos, with links back to your website?

Yep, a Facebook Business Page allows you to upload and create Photo albums of your Local Business.

Stay tuned…

More Google Local  Business Listing Tips.

And Coming Soon:

All about Facebook Business Pages

Flickr Photo Credit: victoriapeckham

More on Google Local Business Listings:

• Understanding Local Listing Sites as Google Changes the Game (marketingvox.com)
• Local business listings hijackings

 

 

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