Is your small business “Referral Engine”…
… a sputtering, oil-leaking, smoke-spewing, back-firing, about to blow a gasket wreck?
Or…
… a fine-tuned, high-pitched, ear drum busting, screaming, turbo-charged, world-class racing machine?
Read More..." ... Total 'Marketing' Consciousness "
Posts Tagged ‘local business marketing’
The Referral Engine: “Tune Up” Your Small Business Marketing
By Walt Goshert on Tuesday, May 11th, 2010 | 4 Comments
It’s Monday: Just Working for a Living?
By Walt Goshert on Monday, March 22nd, 2010 | No Comments
Are you stuck “working for a living” in your local business?
Some entrepreneurs and professionals become workaholics because they get confused. They mistakenly picked their business, because they’re interested in the product/service or the promise of big bucks, instead of a business where they have an edge because of some natural talents they’ve refined as strength.
Big mistake!
Working in a business that doesn’t capitalize on your natural strengths is a recipe for disaster.
Read More...7 Winning Local Business Traffic Tactics
By Walt Goshert on Monday, March 8th, 2010 | 2 Comments
Without traffic to your local website, your website is simply another expense rather than a sales-generating asset.
Just as there are ways to drive traffic- visits, phone calls, inquiries- to your local business in the offline world, there are endless tactics to increase traffic to your local website.
Now with “Inbound Marketing”, you can have customers coming to you via your website to do business with you rather than interrupting them with paid ads. It’s not that paid ads don’t work; (in fact, paid Online Ads DO work to jump start traffic to your local website) they simply don’t work as well. Inbound marketing positions you with respect and credibility.
The Online World of Inbound Marketing is relatively new, and constantly and rapidly changing. Every day a new twist or angle seems to emerge. However, just because it’s new, doesn’t mean you should dismiss the possibilities of how it can work for your local business.
7 Ways to Drive Traffic to Your Local Website:
Read More...Hello… Hello… HELL-O?
By Walt Goshert on Friday, March 5th, 2010 | No Comments
Let’s imagine all your Internet marketing for your local business actually WORKS.
You’ve figured out the Google Game.
You’re getting traffic from the search engines.
Even some social marketing traffic from your Facebook Page, Twitter, and LinkedIn find their way to your website.
You actually have a website that DOES NOT SUCK.
Ideal Prospects… lots of them, in fact, more than you can handle… with honest-to-goodness problems, that you solve, people interested in the products / services you offer… interested in working with you are finding you, learning about your business.
Your visitors are excited, they’re engaged, they’re ready and want to do business with you.
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