For all too many years I was sooo bad at this concept that I lost thousands of dollars, maybe (much) more.
(I try not to think about it.)
I was wasting my time.
I was taking action on the wrong tasks.
I was leaving a ton of money on the table.
And even worse than that, I had no clue I was making this error.
Let me flip the coin on the other side.
Warren Buffett is the 2nd richest man in the world.
He’s amazing.
At ONE thing.
Read More...In the New Economy, the same old USP… Unique Selling Proposition… isn’t gonna cut it.
Today, you need to discover Your WINNING DIFFERENCE.
Up-Front Warning: While you’ll discover your WINNING DIFFERENCE… and why your local business MUST have one… you’ll have questions. It’s up to you to answer these questions. No one else can answer them for you and your business.
Read More...Are you stuck “working for a living” in your local business?
Some entrepreneurs and professionals become workaholics because they get confused. They mistakenly picked their business, because they’re interested in the product/service or the promise of big bucks, instead of a business where they have an edge because of some natural talents they’ve refined as strength.
Big mistake!
Working in a business that doesn’t capitalize on your natural strengths is a recipe for disaster.
Read More...“I got the best pizza in town.”
“I do great, amazing work.”
“My client service is better than anyone else.”
“My clients always refer me… everybody knows about me.”
“Just look at all these charts and my proposal. It all makes logical sense… you’ll see.”
Yeah right… and Dr. Phil is the most competent, highly qualified psychologist in America. (But he is one hellva marketer!)
Perhaps you need to face this fact:
High quality typically is a marketing problem.
Read More...