The Numbers Game—phunkstarr (Flickr.com)

“Sales is a numbers game” is one big, fat, lazy, misunderstood lie.

You hear it said all the time to boost slumping spirits.

Your telemarketing to prospects isn’t delivering the leads or the appointments?  Call more.  “Sales is a numbers game.”

Prospects calling asking for more information? Keep mailing more. “Sales is a numbers game.” Something will pop.

No calls or leads from your website?  Run more pay- per- click ads. Pay for search engine optimization, get more traffic because… “Sales is a numbers game.”

Driving all over town delivering in-home quotes and proposals at all hours of the night and then never getting folks to call you back?  No problem… crank out more free quotes next month… because… “Sales is a numbers game.”

The truth is sales IS a numbers game.

But if you’re smart, if you do your homework…

YOU get to decide what those numbers are.

What would you rather do … work yourself to the bone chasing down 10 people a week to do free in-home “quotes”, or have three qualified Ideal prospects schedule a paid  Consultation in your office during normal business hours?

Marketing- more specifically, direct response marketing that targets your market, makes an Irresistible Offer, includes a Call to Action, and is tested, monitored, and measured- is your sales and profit multiplier, and grunt work, frustration, and useless, wasteful advertising expenses divider.

Better numbers.  Less grunt work.  Much greater return.

Now that just makes sense, doesn’t it?

What are you doing to make your sales numbers work for you?

What sales and marketing bottlenecks are getting in your way from making your sales numbers work?

Flickr Photo Credit: Jan Tik