Walt Goshert

“Best Damn Marketing Tool…”

First time visiting? I invite you to subscribe to my Free Marketing Caddy ACTION Newsletter. Delivered fresh, every Thursday. Thanks for visiting!Seth Godin and Tom Peters chatting at the American Express Open Forum on Inside The Entrepreneurial Mind Here’s the thing to understand from this quick clip… Now, perhaps you’re not an author or business thought [...]

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Commodity… or, Hand-Crafted?

Which entrepreneur do you think has a brighter future? The kid selling the Country Time standard buck a cup lemonade? Or… The kid who offers up a hand-crafted, once- in-a-lifetime experience of lemonade? Interesting question… Check out the comments at Seth Godin’s Facebook Fan Page (since he has no comments at his blog… Business-Builders: Please share your reasons why he [...]

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