“The Best, Jerry, The BEST”

by Walt Goshert on Tuesday, March 9th, 2010 | No Comments

“I got the best pizza in town.”

“I do great, amazing work.”

“My client service is better than anyone else.”

“My clients always refer me… everybody knows about me.”

“Just look at all these charts and my proposal. It all makes logical sense… you’ll see.”

Yeah right… and Dr. Phil is the most competent, highly qualified psychologist in America. (But he is one hellva marketer!)

Perhaps you need to face this fact:

High quality typically is a marketing problem.

Your prospects have no clue about the quality or an appreciation of the value of your work. You’re the expert. To the uninformed prospect who is out there, bumbling around, poking around on websites, and slurping coffee and munching on donuts in front of their computers, the best and the worst look pretty much the same.

That is, of course… until they live with and experience the difference in quality. Before the work is done and all the “i’s” are dotted and ”t’s” are crossed, and you deliver all the paperwork in your fancy binder, and get all the signatures…the only thing they have to compare… all that they see— is the difference in price.

So there you are with better products, better services, a richer more rewarding experience, a superior value. Of course, you cost more. Usually lots more. And you’re competing with your better products and services against cheaper, inferior stuff that can make the same claims. Your prospect is dazed and confused. All they see is the price difference.

Here’s your challenge.

Here is your wake-up call:

When you have the better mousetrap, the superior solution, for your ideal prospect, it’s your moral obligation to market it as aggressively and effectively as possible.

Here’s the thing… and an up-front warning. I’m going to get right up in your face here:

Marketing is EVERYTHING!

If you have a product or service you love and believe in and know it delivers value…

But…
You don’t know how to market..

It’s a crime! It’s theft!

Here’s my point:

I believe you’re stealing from people’s lives, if you don’t how to reach them with your product. You have the solution for their problem, but if you don’t know how to market to them, you’re stealing from their lives.

Marketing is the most powerful way to change people’s lives.

Many people think that marketing only as to do with business. That’s true. Marketing is everything to your business.

But how about how you market you in your daily life?

How you market yourself affects how you interact with everything in your life… including yourself.

Read that again.

If you really “get” it, it could make you a fortune… or it could change your life.

It doesn’t matter what you do… make pizzas, cut hair, replace windows, fix furnaces, sell insurance, do tax returns, clean teeth …

Start thinking of your company as a MARKETING COMPANY.

Try it. Watch your view start to change.

What say you…

Does “Best” thinking get in the way of your marketing?

What are YOU doing to distinguish Your business as a Marketing Company?