Are You Experiencing Any of These Challenges In Your Efforts to Keep Your Pipeline Filled With High-Quality Leads?
Howdy, I'm Walt Goshert... an ex-Commercial Insurance Agent turned Prospecting "Mechanic".
I "fix" broken prospecting processes for growth-minded Commercial Risk and Insurance Advisors.
Over the past couple years, I've reviewed thousands of Commercial Risk and Insurance Advisor LinkedIn Profiles...
Unfortunately, I discovered lots of "Dead Fish" Profiles.
And all too many "Same Fish" Profiles.
"Dead Fish"? "Same Fish"?
Huh?
Read on...
What Is It Costing You Every SINGLE Day?
Every single day.
Potential clients are silently slipping away because you greeted them with a"Dead Fish" LinkedIn Profile.
Why?
The Prospecting Game Has Changed Thanks To The Internet.
Whenever a potential client first learns about you...
From an outreach email or phone call, a drop-in visit, as a result of meeting at a networking event, or your name is mentioned as a referral...
90% of the time, the first thing this potential client is going to do is check you out online.
They're gonna Google you.
And typically your LinkedIn Profile is going to be one of the top results.
When this potential client clicks over to your LinkedIn Profile...
You have 3 Seconds to make a great, positive first impression.
Is your first impression professional, positive, and confident?
Or is it weak and limp...
A "Dead Fish" Handshake of a Profile?
Stop Swimming In The Sea of Same
While a "Dead Fish" Profile will repel potential clients...
A "Same Fish" Profile will do NOTHING to Attract your potential clients.
If you look and sound the same as every other Insurance Agent on LinkedIn...
Potential Clients immediately view you as a Commodity.
The ONLY value you can offer potential clients as a Commodity Agent is a low price.
So How Do You Go from Commodity Agent...
To Authority Trusted Advisor?
It takes three simple steps.
Create a Solid FOUNDATION
BUILD Your Story, Profile, and Connection/Content Plan that Positions You as DIFFERENT
Take ACTION: Publish Value-Add LinkedIn Posts, Videos, and Articles. Connect with Your Potential "Perfect Fit" Clients and Strategic Partners, and Follow Up to Build Relationships.
YOUR LinkedIn Profile is at the Center of it all.
It's the HUB to making it all work for you.
Here's How We'll Work Together to Position Your Profile
to Attract "Perfect Fit" Potential Clients
STEP ONE: Address Your Foundation
We'll get on the phone or
a Recorded Video Conference
for 60 minutes...
During this session we'll dig into and identify:
The Values, Mission, Vision, and Goals that Drive You. Your WHY and the seed of what makes you Different.
Your "Perfect Fit" Potential Clients, your Target Markets, and Strategic Partners.
Your Value Difference Message and Story to Position you as THE Trusted Expert Advisor in your Market.
I'll ask you to fill out a questionnaire before we talk.
This helps you to focus your thinking and makes sure we have a productive call together.
Yes, it will require you to invest some time, serious thought, and a bit of soul-searching.
But the more clarity and focus we can bring to your FOUNDATION sets the stage for the BUILD and ACTION steps.
After we talk, I'll get to work, writing the content of your entire Profile, (see below for what this includes) and deliver this draft to you in a Google Doc or Word.
I shoot to get this Profile draft to you within a week.
STEP TWO: BUILD Your Profile and Content Playbook
Your New Power-Positioned LinkedIn Profile Will Include:
1. Compelling Headline
One of the most important parts of your LinkedIn Profile... I'll craft a Headline that stands out and calls out your "Perfect Fit" Prospects, letting them know how you can help them.
2. Client-Focused Summary
Your unique story and difference... explains WHO you work with, WHAT you do, and HOW your services are different and deliver Results.
3. Optimized Contact, Account, and Privacy Settings
You want to make it simple and easy for potential clients... to find you, get more information, and contact you. You also want to control what prospects (and your competition) see on your Profile
4. Updated Current and Past Experience
Up to 3 Positions... Updated, client-focused, and keyword optimized, with special attention to your current position.
5. Updated Skills Section
Highlight your Top Skills... so it's easy for prospects to find you based on your most important skills.
6. Add Applicable Additional Sections
Round out and add Professional Depth to your Profile... Publications: Articles, In-Depth Posts, Special Reports, or Books you've written, Presentations, Webinars, Podcasts or Interview. Professional Designations and Certifications. Honors &Awards. Special Projects. Volunteer Experience.
7. Two-Three Keyword Focus
Throughout your Profile... I'll weave in naturally and focus on two-three keyword phrases to help you get found in LinkedIn search.
8. Call-To-Action Prompts
Clear and Simple... Make it easy to encourage interested prospects to take the next step- call you, schedule a phone call or meeting, download a free report etc.
8. Visual Personal Branding
Customized LinkedIn Background Image... to instantly reflect your personal brand positioning.
Your LinkedIn Profile is a Mini-Online Sales Page... So we want to make sure it has some visual pop and interest that fits your Personal Professional Brand Positioning.
I'll customize your Header/Background Image and add Featured Images- PDFs, Videos, Images that highlight your Personal Brand.
9. Review Your Profile and Upload Your Approved Changes
After you review the first draft of your Profile content...we'll hop on the phone or a video conference to discuss any changes you have.
You give me temporary access to your LinkedIn account... I'll upload the Content, add the keyword text in the right areas of your Profile, and make sure your Account, Privacy, and Contact settings are correct.
Plus, I'll add Call to Action prompts in the right areas of your Profile to encourage interested prospects to take the next step in your sales process.
Prospecting
Profile
Tune-Up
Bonuses
Written Customized Prospecting Playbook
Your personal prospecting strategy and 13 Week Content Strategy Action Guide to generating a constant flow of high-quality leads using LinkedIn... and how to use LinkedIn to make all your prospecting effects more effective.
Also Includes a 60-Minute
Take Action Phone/Recorded Video Session...
We'll review your Profile Prospecting Playbook strategies and actions to take to get the most out of your New LinkedIn Profile
Value: $1000
STEP THREE: Take Consistent, Effective Daily ACTION
Now, You're Armed.
It's Up to You to Take ACTION.
You have a new-found clarity of your Mission, Vision, and Goals.
You've identified your "Perfect Fit" Potential Clients and Strategic Partners to keep your prospecting efforts focused.
You know YOUR Value Difference that matters for your Target Market.
Your LinkedIn Profile is now Client-Focused and Tells Your Unique Story. It OOZES with Credibility and Instantly Positions You as The Trusted Expert Advisor.
Your Written Prospecting Playbook and 13 Week Content Strategy ACTION Plan gives you the Blueprint to take advantage of opportunities instead of letting them silently slip away.
It's Up to You to Take ACTION
Consistent Daily ACTION is what makes ANY Prospecting Approach work.
LinkedIn is no different.
What DOES make LinkedIn different is the opportunity to leverage your prospecting outreach, your value-add content, and the speed required to establish Credibility and Trust.
But it's not what you think.
It's not about selling.
It's ALL about relationship-building.
It's then up to you.
You can run with it yourself...
Or when we can talk about options of how I can help you with ongoing Strategy, Accountability, Content Creation, Messaging, and your Follow Up Process.
It's ALL up to you.
Matt Smyth
Assistant Vice President/Commercial Insurance Advisor- NFP- San Diego
"Walt helped me to transform my LinkedIn Profile and positioning. Now, I'm positioned to attract and confidently reach out to top prospects in my Target Market.
The series of target market text posts he wrote got 5 times the views and engagement than my previous LinkedIn Posts. Plus, as an ex Commercial Insurance Producer, he offers practical and effective prospecting advice and wisdom that's invaluable."
Here's what you get if you qualify and are accepted into Prospecting Profile Tune-Up...
Prospecting Profile Tune-Up Options
Essential
$1297
Special Limited-Time Promotion: $997
Profile PLus
$1997
Special Limited-Time Promotion: $1497
Enhanced Authority
$2497
Special Limited-Time Promotion: $1997
The Prospecting Playbook ESSENTIAL option will give you everything you need to make a big impact on LinkedIn and your prospecting.
But if being seen as THE Trusted Authority Advisor is a priority for you and you want to move fast, consider the PROFILE PLUS and ENHANCED AUTHORITY options that offer even more.