3 Simple Steps to Boat-Loads of Referrals

by Walt Goshert on Monday, April 12th, 2010 | No Comments

Every local business agrees referrals generate leads and build customer loyalty.

But, how many local businesses have a referral system?

Most businesses earn referrals, generate leads, and build customer loyalty quite by accident.

Here, John Jantsch of Duct Tape Marketing talks about how to create referral systems in your business.

Three keys of John’s referral generation system includes:

1. Understand who is your Ideal Client- be able to describe what type of referrals you desire in your business.
2. Tap Strategic Partners and Alliances who can help bring you referrals with clients who would be a good fit for your business.
3. Have referral follow-up steps. Be able to communicate exactly what you’ll do and how you handle referrals. You need to educate your Strategic Partners and current clients so they know what you’ll do with your referrals.

Isn’t 2010 the year when it makes sense to put a referral system in place that positions you to generate leads and build customer loyalty?

For more on Building a Referral System for your local business, check out John’s new book: The Referral Engine: Teaching Your Business to Market Itself