Walt Goshert

Want to know the secret to Attract Ideal Clients to your Local Business?

It starts with Listening.

Listen to understand, truly understand.

You see, when you listen, dig deep, uncover and understand the problems that your Ideal Clients are tossing and turning over in their heads…

You’ll own your own personal Gold Mine!

Your target market will pay you money to have their problems solved. If you want to be successful attracting more Ideal Clients in your target market, make sure you are solving big problems for them.

• What problems are keeping your target market, your future Ideal Clients, awake at night?

• What are their typical problems?

• What are they stressing out over?

Now if you’re ready to mine gold with your Ideal Clients…

Here are…

9 Ways to Discover the Problems of Your Ideal Clients

1. Brainstorm all the problems you think your Ideal Client has— Make a list and carry it with you. Keep adding to it as ideas come to you.

2. Ask your current and past Ideal Clients—- Call ‘em, email ‘em, or take ‘em to lunch and pick their brains. People love to talk about their problems. You’ll be surprised at the response.

3. Ask some people who decided not to do business with you— They will appreciate that you have taken the time to really understand their issues.

4. Ask your eMail and Newsletter readers— Do a survey. There are free resources for this, such as surveymonkey.com. (You do have a newsletter, don’t you?)

5. Ask your website visitors— Put a survey on your website, use Google Friend Connect and add a Poll to your site.Ask your visitors what is their Number One problem or challenge.

Hey… Why not take a moment right now… Join my site, and answer the Poll Question:

What’s Your Number One Current Marketing  Challenge?

Over there… on your right. On the Side-Bar. The Google Friend Connect Box and Poll.

6. Hang out with your target market at their events— Let’s say you’re a Home Improvement Contractor… You’ll learn a ton going to a Home Show or cruising the aisles on a busy Saturday at Home Depot… take off your contractor hat and just chat and listen to folks as a fellow homeowner.

7. Hang out with your target market on the Internet— Join target market groups on Yahoo or Google. Just do a search on groups in your target market; there are plenty of great groups out there.

8. Discover the kinds of books/magazines your target market is buying and what problems the books/magazines are solving— Browse subjects on Amazon.com and look at the top sellers in your category. Browse the magazine rack at Barnes & Noble. Go to Clickbank.com, the biggest seller of e-books, and see what topics are hot.

9. Look at your successful competitors’ websites— Read their web copy. Read their sales letters. Subscribe to their newsletters. What problems are they highlighting?

Listen and notice the wording used to describe the problems of your target market. To connect with and Attract Your Ideal Clients,  you’ll need to use their language, not yours.

By doing this research, you will not only find out what problems your target market is having but you will start to think like your target market.

You will start to understand them. People buy from someone who understands their needs.

Doing this research does require an investment of time but the rewards are potentially huge. My promise to you is that when you “get clear” about the problems you are solving for your Ideal Clients, attracting leads and selling on your terms becomes much, much easier.

Make this an ongoing process in your business.

Your Ideal Clients will thank you with their business.

A reminder…

Go ahead and join my site as a Friend in Google Friend Connect.   

Please take a moment a share your Number One Current Marketing Challenge…

More on Attracting Your Ideal Client and Target Marketing:

• Why SEO Is Important For Little Business! (ronmedlin.com)
• 6 Target Marketing Strategies To Find Your Target Market And Multiply Your Income (slideshare.net)
• Email Marketing’s Role In Internet Marketing (adamzaius.net)
• My Thoughts On Making Money Taking Surveys (ronmedlin.com)
• Why Internet Marketing Just WORKS (adamzaius.net)

Photo Credit: Flickr

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