The Referral Engine: “Tune Up” Your Small Business Marketing

by Walt Goshert on Tuesday, May 11th, 2010 | 4 Comments

Is your small business “Referral Engine”…

… a sputtering, oil-leaking, smoke-spewing, back-firing, about to blow a gasket wreck?

Or…

… a fine-tuned, high-pitched, ear drum busting, screaming, turbo-charged, world-class racing machine?

Yes, as Chris Brogan says, it’s hard to believe John Jantsch could top Duct Tape Marketing…

But he has!

Indeed, John puts you in the drivers seat of your word-of-mouth marketing with The Referral Engine.

Buckle up, put on your helmet. Get in the race to win the hearts and minds of clients who know, like, and trust you… and Teach Your Business How to Market Itself with the The Referral Engine as your new Word-of-Mouth Owner’s Manual.

This Ain’t Grandpa’s Word-of-Mouth World

Sure, movers and shakers back-slapping over 3-hour, 3-martini lunches at the Club, mid-week, mid-day rounds of golf, volunteering on charity boards, and attending private big-wig cocktail parties still grease the skids of business… always will.

And, keeping your head down, minding your business, delivering good service at a fair price… well, that’s kinda expected in today’s New Economy.

You’ve no doubt noticed that newspaper ads, your Yellow page ads, Val-Pak mailers, Trade Shows, TV and Radio ads don’t seem to work the same magic as in the “Good Old Days”.

Yep, even getting a steady, consistent stream of quality referrals… the bread and butter of nearly all local small business marketing… is different now a days.

The Internet has Changed the Referral Race

Forever. And, for businesses who plug into John’s advice in The Referral Engine, for the better.

Yes, in the back of the book, John shares tons of real-world, practical “Snack-sized Suggestions” on how to get your clients and business community spreading the word about you that have little to do with SEO, blogs, Facebook, Twitter, or cutting a YouTube video.

But, before you get to John’s “Snack-sized Suggestions” and his Action Plan Workshop, John “refers” you to…

112 Online Case-Studies, Resources, and Tools

Throughout The Referral Engine, John points you to Case-Studies, Business Examples, practical SEO Resources, Social Media Marketing Resources and Tools, Business Blogging and Content Creation- Text, Audio, Video, Tools to Monitor and Spread the Conversation about your business, and Time-Saving Productivity Tools.

To help you take ACTION, implement, and build your race-ready Referral Engine, here are the links: (pretty much in the order as they appear in The Referral Engine)

The Referral Engine.

Buy it. Read it. Drive it. Use it to Build Your Business.

Disclosure: While, yes, I do have affiliate relationships with some of the links on this post and an affiliate relationship with Duct Tape Marketing, none of the links on this post are affiliate links. John was kind enough to give me a copy of The Referral Engine in return for this review.

Win Copies of John Jantsch’s “The Referral Engine” (marketingpilgrim.com)
10 Observations about Duct Tape Marketing’s Dirty Little Market Research Secret (inklingmarkets.com)
Weekend Reading: The Referral Engine, by John Jantsch (Preview) (readwriteweb.com)
Referral Engine Preview and Book Giveaway (ducttapemarketing.com)
“The Referral Engine” – New Book by John Jantsch (realestate.about.com)
Making Referrals As a Job Creation Engine (ducttapemarketing.com)
Making Referrals as a Small Business Job Creation Engine (prweb.com)
5 Creative Ways to Get More Referrals (ducttapemarketing.com)
The Referral Engine Overview (ducttapemarketing.com)

Photo Credit: Flickr

More From Walt Goshert

Tags: John Jantsch, local business marketing, referral marketing, small business marketing, The Referral Engine
Posted in Business-Building

4 Responses to “The Referral Engine: “Tune Up” Your Small Business Marketing”

Tweets that mention The Referral Engine: "Tune Up" Your Small Business Marketing | Walt Goshert -- Topsy.com says:

May 11, 2010 at 3:33 PM

[...] This post was mentioned on Twitter by Walt Goshert. Walt Goshert said: The Referral Engine: "Tune Up" Your Small Business Marketing http://bit.ly/b8rMl6 [...]
John Jantsch says:

May 11, 2010 at 5:19 PM

Wow Walt nice review and thanks for republishing the links to folks in the book – I hope we all generate more exposure and referrals for them!
John Jantsch´s last blog ..Hello world!
Walt Goshert says:

May 11, 2010 at 6:01 PM

Thanks John… that’s the idea. Keep paying it forward for everyone!
Trey Markel Business says:

May 17, 2010 at 7:05 PM

John also had a great interview with Rieva Lesonsky last week. Rieva was the former editorial director of Entrepreneur Media.

Walt Goshert